I’ve been working with community leaders for a few years now, advising and mentoring them about their community and how to build, sustain, and monetize it.
I’ve come to realize that when it comes to monetizing a community or a network, I can clearly divide these leaders into two general types:
The creators and the community entrepreneurs.
Creators are opinion leaders or influencers, with a devoted audience of fans, readers, or followers, who are willing to pay them for the content they create, share, or teach.
Creator economy is exploding, and sometimes it seems as if every kid has a…
Though communities are as ancient as humanity, online communities are only as young as the medium in which they exist.
Facebook introduced its group feature about ten years ago, and it took the users some time to realize the power that these groups held.
This exciting feature enabled anyone to create their own “tribe” — people with common hobbies, interests, beliefs, professions, or preferences. It brought people closer together and it still does.
Since technical skills were hardly required and starting a group was only a click away, millions of users created groups and invited their friends to join. …
According to facebook, as of April 2019, more than 400 million people are members of groups that they consider significant. In February 2017 the number was only 100 million.
We are all members of groups, but when our engagement in a group is meaningful to us, we usually refer to it as a “community.” In my last article about online “tribes” I discussed the fact that each aspect of our lives finds its place in a different community. Our “professional self” is part of a professional group. …
Social media lets us all be members of many “tribes”. Back in our cave days, we’d sit around a single fire with our fellow cavepersons; now, we can belong to countless tribes simultaneously, playing a different role in each of them and warming up to several fires.
The tribes we belong to span almost every aspect of our life: social, neighborhood communities, fitness, diet, traveling, hobbies, politics, and whatnot.
Almost each of us is active at least in one professional network and often in more than one. We exchange knowledge and tools with our peers, network and meet new colleagues…
“A few years ago, I opened a small group for web designers. I wanted a place where I could safely share ideas and consult with fellow designers and colleagues.
Today more than 7,000 of the best designers from my city are in this group, and I’m investing over two hours a day just moderating it and keeping things under control.”
There are tens of thousands of professional groups on Facebook, and they bring immense value to the community members as well as recruiters and businesses who target them.
These groups have become an online marketplace of knowledge, opportunities, careers and…
Not too long ago, Vimeo, a professional video platform, launched its own marketplace of talent. It was a super-smart move that allowed the platform to provide huge value to the community of professional video creators who used it as a tool.
It added another layer that boosted engagement and even provided business opportunities to the users.
You’ll probably ask how a video platform has anything to do with a freelance marketplace. The answer is simple: it’s just a smart use of the community that is already there anyway. The value is clear, the market is huge, and the money involved…
After publishing my last post, “How I made $1.5M from my community and how you can do the same”, I received all kinds of responses, but the most reoccurring one was “please tell me more about how exactly you did it”. So, since monetizing communities is what we do, I will dive into some relevant case studies and drill down the processes that enable a community leader to turn a community of professionals into a profitable marketplace of talent.
Let’s start with one of the first local communities that we launched in Israel on Comonetize’s platform. …
“Don’t be shy to monetize!” is what I always tell community leaders I work with who use Comonetize to monetize their community.
When I founded Comonetize, I thought I was just launching a platform. But it was far from just that.
Community management is not a standard business. It’s social; it’s about people and it’s based on trust. Community leaders may feel that introducing a business model into their community is a daunting task.
But community leaders also need to make a living, and, regrettably, trust and social connections don’t pay the bills. …